Building a CEOs Personal Brand:

In late 2024, I began collaborating with George, the CEO of Alleviate, to create a long-term personal brand in the self-help and business niche. We film a podcast every other week, with the full episodes posted on YouTube. In addition to the podcast, we also film other content to further build his brand. From each podcast episode, we post three clips a day on TikTok and Instagram, with the goal of eventually tying the brand back to Alleviate for increased publicity.